The Full Story
About
Introducing Luna Cotton, a sustainable slow fashion brand that embarked on a transformative journey from Turkey to London in 2024. Committed to ethical practices and environmental responsibility, we've woven sustainability into the fabric of everything we do.
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At Luna Cotton, we embrace the beauty of simplicity and sustainability. Over 80% of our products are meticulously crafted from cotton, a natural, renewable resource known for its softness and breathability. But we don't stop there. Embracing the ethos of upcycling, a significant portion of our collection is crafted from deadstock fabric, breathing new life into materials that would otherwise go to waste.
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Our dedication to sustainability informs our product range, which includes self-care essentials, uniquely designed bags, and thoughtfully crafted clothing. Each item is imbued with the spirit of conscious living, combining timeless style with eco-friendly materials and practices.
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In our journey towards sustainability, we embrace versatility and creativity. Depending on the availability of deadstock fabric, our offerings may vary, allowing us to adapt and innovate with each collection. From luxurious self-care indulgences to stylish accessories and apparel, every Luna Cotton piece tells a story of sustainability and mindful consumption.
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Occasionally, you may also find kitchen textiles among our products, reflecting our commitment to sustainability across every aspect of daily life. At Luna Cotton, we believe that sustainable living isn't just a trend—it's a way of life. Join us in our mission to make conscious choices, reduce waste, and embrace the beauty of sustainable fashion with Luna Cotton.

Mission
"At Luna Cotton, our mission is to redefine the fashion industry by prioritizing sustainability, ethics, and style. We are dedicated to crafting high-quality, eco-friendly products that inspire conscious living and promote a more sustainable future. By sourcing responsibly, embracing slow fashion principles, and championing the use of natural and upcycled materials, we aim to minimize our environmental footprint while maximizing our positive impact on communities and the planet. With every thread, stitch, and design, we strive to empower individuals to make mindful choices, embrace timeless elegance, and join us in creating a more sustainable world for generations to come."
Vision
"At Luna Cotton, our vision is to lead the fashion industry towards a more sustainable and ethical future. We envision a world where sustainability is not just a trend, but a fundamental pillar of every fashion brand. By setting the standard for eco-friendly practices, ethical sourcing, and timeless design, we aspire to inspire and empower individuals to make conscious choices that benefit both themselves and the planet. Through innovation, collaboration, and a commitment to integrity, we aim to create a global community of conscious consumers who prioritize quality, sustainability, and style in every aspect of their lives. Together, we envision a future where fashion is synonymous with sustainability, and every purchase has a positive impact on people and the planet."
